Friday, January 25, 2019


I saw this thing on Jay Rayner’s Instagram: “The best tasting food is rarely the most beautiful” - and I’ve been wondering if this is true.

I think Rayner's a good egg, and I’m definitely prepared to give his opinion some credence , especially since the other night I had this stuffed squid at Josephine’s:

 I thought it tasted great, but I’m sure some diners would have been put off by the way it looked. Well, that’s their problem, innit?

Certainly I like food that looks good, as when the beloved Anne Fishbein photographs it for LA Weekly, though I sometimes suspect the food looks better in her photographs than it tastes in reality:

I certainly don’t like prettified food, but ugliness per se isn’t a guarantee that something will taste good. This kebab didn’t look good and didn’t taste good either, but I’m sure others might have thought differently on both counts:

And then of course you get all those kitschy, and sometimes horrifying, old food ads that people on the internet seem to love, like this:

 and this:

And usually anything that involves Jello gets a lot of flak online, but you know, this image may be pretty strange looking:

But you know it contains cottage cheese, vinegar, onion, mayonnaise, lime and seafood salad.  I’ll bet it tastes great.

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