To which the only sensible response is, "Oh no he doesn't."
On the other hand, if I want some booze endorsed by a celebrity who knows her product, I'll go with Bette Davis.
It also looks like a covert (actually not all that covert) endorsement for smoking. And it's curious, isn't it, that she has a cigarette in hand, but not a drink. Fortunately the problem was solved by the time she got together with Robert Wagner, in this ad.